Winner: MWW Group’s Dialogue Digital Team
In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and creative services, Dialogue Digital helps brands and companies build and maintain trust among core constituents via digital and visual branding strategies. The digital media and branding practice assisted with several successful campaigns in 2010, including a campaign for Sara Lee’s Jimmy Dean sausage brand that promoted the brand to women bloggers at the 2010 BlogHer conference, resulting in 30 million impressions; digital work for the Bowling Proprietors’ Association of America that drew 1.3 million online Hall of Fame picks for a bowling-lover celebrity; and several campaigns for Nikon through 2009-2010, including the Nikon Film Festival, an online affair that relied purely on social media to create buzz for the Nikon brand. —SVC