A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.
Digital & Technology
Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force
October 24th, 2011 by PRNEWSIn today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.
Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts
October 24th, 2011 by PRNEWSIt’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.
A Crowdsourcing Misfire From Moleskine
October 21st, 2011 by PRNEWSMoleskine’s call for entries for a design contest has alienated a segment of its customer base.
Advances in Crisis Communications Tied to Social and Natural Upheavals
October 18th, 2011 by PRNEWSAt the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSAs these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSAs these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
October 17th, 2011 by Beth HaikenWhile social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
October 17th, 2011 by Beth HaikenWhile social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Are Communications Execs Losing Interest in Social Media?
October 17th, 2011 by PRNEWSA new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.