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How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
Community Papers Preferred Source of Local News
January 17th, 2012 by PRNEWSDon’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.
Social Signals Become More Critical for SEO Efforts in 2012
January 16th, 2012 by PRNEWSTweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.
Social Signals Become More Critical for SEO Efforts in 2012
January 16th, 2012 by PRNEWSTweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.
Tip Sheet: Get a Grip on Conversations: Map a Social Graph
January 16th, 2012 by Sally FalkowMapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Tip Sheet: Get a Grip on Conversations: Map a Social Graph
January 16th, 2012 by Sally FalkowMapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
January 16th, 2012 by PRNEWSWith the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.
In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers
January 13th, 2012 by PRNEWSApple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.