Winner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued
Digital & Technology
2012 CSR Awards: Social Media Campaign
April 17th, 2012 by PRNEWSWinner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued
2012 CSR Awards: Facebook Communications Campaign
April 17th, 2012 by PRNEWSWinner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued
2012 CSR Awards: Blog
April 17th, 2012 by PRNEWSWinner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued
Pinterest Users in a Buying Mood
April 16th, 2012 by Steve GoldsteinMore than one in four online consumers aware of sites like Pinterest have used them to make purchases.
Pinterest Users in a Buying Mood
April 16th, 2012 by Steve GoldsteinMore than one in four online consumers aware of sites like Pinterest have used them to make purchases.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.
Cory Booker: Mayor, Action Hero, Social Media Star
April 13th, 2012 by Bill MiltenbergAfter the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.
Cory Booker: Mayor, Action Hero, Social Media Star
April 13th, 2012 by Bill MiltenbergAfter the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.