Digital & Technology

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.