Digital & Technology

2012 Digital PR Awards: Facebook Communications 

October 1st, 2012 by

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

2012 Digital PR Awards: Location Based Digital Campaign

October 1st, 2012 by

Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level?  That where the idea for the Ritz Carlton… Continued

2012 Digital PR Awards: Contest/Game

October 1st, 2012 by

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature

October 1st, 2012 by

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Facebook Communications 

October 1st, 2012 by

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

2012 Digital PR Awards: Location Based Digital Campaign

October 1st, 2012 by

Winner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level?  That where the idea for the Ritz Carlton… Continued

2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

2012 Digital PR Awards: New Site

October 1st, 2012 by

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

2012 Digital PR Awards: Public Affairs

October 1st, 2012 by

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.