PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
Digital & Technology
2012 Digital PR Awards: Location Based Digital Campaign
October 1st, 2012 by PRNEWSWinner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
2012 Digital PR Awards: Contest/Game
October 1st, 2012 by PRNEWSUncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Redesign/Relaunch of Site
October 1st, 2012 by PRNEWSThe NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
2012 Digital PR Awards: Location Based Digital Campaign
October 1st, 2012 by PRNEWSWinner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
2012 Digital PR Awards: Cause Marketing/CSR
October 1st, 2012 by PRNEWSA Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
2012 Digital PR Awards: New Site
October 1st, 2012 by PRNEWSThe UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.
2012 Digital PR Awards: Public Affairs
October 1st, 2012 by PRNEWSThe International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.