Digital & Technology

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.