Digital & Technology

Tip Sheet: Identifying and Nailing the Online Defamer

October 1st, 2012 by

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.

2012 Digital PR Awards: Video

October 1st, 2012 by

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.

2012 Digital PR Awards: New Digital Service/Product

October 1st, 2012 by

HORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.

2012 Digital PR Awards: Digital PR Team of the Year

October 1st, 2012 by

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.

2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under

October 1st, 2012 by

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.

2012 Digital PR Awards: Most Engaged/Online Community

October 1st, 2012 by

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

2012 Digital PR Awards: Twitter Communications

October 1st, 2012 by

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

2012 Digital PR Awards: Location-Based Digital Campaign

October 1st, 2012 by

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

2012 Digital PR Awards: Digital PR Campaign

October 1st, 2012 by

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under

October 1st, 2012 by

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.