Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.
Digital & Technology
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
What an Internet Startup Can Teach the Corporate World About Crisis Communication
August 30th, 2012 by Paul SmithAuthor Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.
What an Internet Startup Can Teach the Corporate World About Crisis Communication
August 30th, 2012 by Paul SmithAuthor Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.
PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention
August 30th, 2012 by Bill MiltenbergWhen Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.
PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention
August 30th, 2012 by Bill MiltenbergWhen Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.
Make a Day Out of It: Create Your Own Campaign Milestones
August 29th, 2012 by Bill MiltenbergJack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.