Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued
Digital & Technology
2012 Platinum PR Awards: Influencer Communications
September 15th, 2012 by PRNEWSWinner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued
2012 Platinum PR Awards: Twitter Campaign
September 15th, 2012 by PRNEWSCo-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued
2012 Platinum PR Awards: Podcast and/or Videocast
September 15th, 2012 by PRNEWSWinner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued
2012 Platinum PR Awards: Global PR
September 15th, 2012 by PRNEWSWinner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued
2012 Platinum PR Awards: Social Media
September 15th, 2012 by PRNEWSCo-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued
2012 Platinum PR Awards: PR On a Shoestring
September 15th, 2012 by PRNEWSCo-Winner: American Academy of ophthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses To the American Academy of Ophthalmology, people who wear non-prescription decorative contact lenses just aren’t seeing straight. So the organization launched… Continued
2012 Platinum PR Awards: WOW! Award
September 15th, 2012 by PRNEWSCo-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued
2012 Platinum PR Awards: Facebook Campaign
September 15th, 2012 by PRNEWSWinner: American Airlines with Weber Shandwick – MassMutual’s Tornado Relief Efforts’ American Airlines needed a new way to promote its AAdvantage program not only with current members, but with the masses overall, and Facebook proved to be the missing ingredient.… Continued
2012 Platinum PR Awards: Satellite Media Tour
September 15th, 2012 by PRNEWSWinner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued