Digital & Technology

You may think you’re in communications, but you’re really in inbox management.

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.