While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.
Digital & Technology
Top Brands Adopt Instagram at Record Pace
November 14th, 2012 by Scott Van CampInstagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.
Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan?
November 13th, 2012 by Bill MiltenbergThe latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?
Creativity an Influential Force in PR Going Forward
November 13th, 2012 by Scott Van CampAn Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.
No Business Is Too Small for Workplace Violence
November 13th, 2012 by Ashley McCownNo one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.
Cold Stone Takes to Twitter to Address Complaints Over Slur
November 13th, 2012 by Bill MiltenbergCold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs
November 12th, 2012 by Scott Van CampTo some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.
Brands Stand and Deliver to Honor U.S. Veterans
November 9th, 2012 by Bill MiltenbergIn recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.
PR People Awards Shines Spotlight on the Year’s Top PR Pros
November 7th, 2012 by Bill MiltenbergPR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.
The Election Ends With a Victory for PR
November 7th, 2012 by Kenneth WisnefskiThe role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.