Digital & Technology

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.