Digital & Technology

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place.

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network.

Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.