Digital & Technology

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril.

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand.