Digital & Technology

Winner: Dan Hewitt, Vice President of Media Relations and Event Management, The Entertainment Software Association Dan Hewitt led the comprehensive, seamless approach to planning and promoting all aspects of the 2014 Electronic Entertainment Expo (E3),… Continued

Winner: Danny Olson, Vice President, Consumer Marketing, Weber Shandwick Danny Olson embodies the 21st century PR/marketing professional. He’s a seasoned veteran of the industry who is just as comfortable chatting up CCOs as he is… Continued

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued

Winner: Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard Andrew Bowins believes we are at the dawn of the Golden Age of PR but only if practitioners steer clear of content pollution. He… Continued

Winner: Amber Meredith, Deputy Director, Marina Maher Communications Amber Meredith—who was promoted to deputy director of Marina Maher Communications Consumer Group in June 2014—is a bold leader in today’s communications landscape. Her strong and passionate… Continued

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.

Tying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life.… Continued

In a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies.

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?