Digital & Technology

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year.

Winner: David Daigle, Associate Director for Communications, Public Health Preparedness and Response, U.S. Centers for Disease Control and Prevention Dave Daigle is a nationally recognized expert on crisis and emergency risk communications. In 2014, Daigle… Continued

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued

Winner: Allison Falkenberry, Vice President of Brand & Corporate Communications, Rodale Inc. In her role as vice president of brand and corporate communications, Allison Falkenberry leads a team that develops the strategy and execution of… Continued

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and… Continued

Winner: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN As ESPN’s senior vice president, corporate communications, Chris LaPlaca is responsible for the company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate… Continued

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued

Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued