Digital & Technology

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites.

As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos.

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels.

A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog… Continued

Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.