Digital & Technology

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.

As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.