To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.
Digital & Technology
Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust
September 3rd, 2024 by PRNEWSIn a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.
Thought Leadership Strategies for B2B Businesses
August 26th, 2024 by Jennifer AvrilIn a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
PRNEWS Announces Honorees of the 2024 People of the Year Awards
August 20th, 2024 by PRNEWSThe PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
What Makes a Great Podcast Guest: Storytelling Through Audio
August 19th, 2024 by Dave PurdyEffectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
August 16th, 2024 by Nicole SchumanPR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
How PR and Media Relations Has Changed in the Past Decade
August 14th, 2024 by Gabriel de la RosaWhile many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.
Why PR Will Eclipse Content Through AI-Powered Search
August 12th, 2024 by Michelle AndradeHow AI-powered search engine recommendations will make earned PR placements more impactful than ever.
Book PR Embraces Digital Media
August 9th, 2024 by Nicole SchumanDigital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
The Harris Campaign’s Subject Lines Slay It All
August 5th, 2024 by Kellie MurphyWriting an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.