From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.
Crisis Management
PR Insider: The First 48 of Crisis Communication
February 9th, 2015 by Ronn TorossianThe first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.
Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths
February 2nd, 2015 byNationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.
Melding Social Media With Crisis Management
February 2nd, 2015 by PRNEWSA quartet of communicators chime on how social media is altering crisis management.
Formulate Your Crisis Communications Plan Now
January 26th, 2015 by Mary GradyPR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?
Media Management: Navy Pier PR a Lifesaver After Media Snafu
January 26th, 2015 by PRNEWSA major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.
3 PR Takeaways From Chipotle’s ‘Pulled’ Pork
January 15th, 2015 by Steve GoldsteinNo company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
PR Insider: The Lost Art of Reputation Management
January 12th, 2015 by Shawn Paul WoodWe need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.
Taking a Stand: Communicating with Difficult CEOs By the Numbers
January 12th, 2015 by PRNEWSTo prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.
15 Easy Changes to Transform Your Career this Year
January 5th, 2015 by Diane SchwartzForget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued