Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
Crisis Management
When a Crisis Becomes Satire
May 4th, 2015 by Ivan RisticThe growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour?
How to Enhance PR Agency-Client Partnerships
April 29th, 2015 by Matthew SchwartzIt’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?
7 Tips for Using Social Media in a Brand Crisis
April 27th, 2015 by Richard BrownellEngaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.
PR Lessons From the Presidential Campaigns
April 27th, 2015 by PRNEWSPartisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.
The Week in PR—April 20 – April 24, 2015
April 27th, 2015 by PRNEWSBracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.
Ben Affleck Learns the PR Dangers of Censorship
April 20th, 2015 by Matthew SchwartzBen Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
What PR Pros Can Learn from Google’s Internal Response to EU Charges
April 15th, 2015 by Matthew SchwartzGoogle has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.
5 PR Tips for Taking on a Client Post-Crisis
April 14th, 2015 by Matthew SchwartzPorter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.
The Week in PR
April 13th, 2015 by PRNEWSHostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.