Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks… Continued
Crisis Management

What the Meat Debate Can Teach You About Your Messaging Strategy
February 8th, 2016 by Aaron BlankIt’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
6 Steps to Help Coordinate a Crisis Response in a Large Corporation
February 8th, 2016 by Nick Ludlum, SVP, Corporate & Public Affairs, Insight & Strategy, Ogilvy Public RelationsThe most successful crisis response plans deliver all the best attributes of an involuntary reflex.
7 PR Lessons From the Largest Healthcare Data Breach in History
February 1st, 2016 by Anna Keeve, Senior PR Specialist, ESET North AmericaWith so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
February 1st, 2016 by John Sisson, President, Wilde AgencyAs communications pros we know that storytelling can be a powerful tool.

Wounded Warriors Project in Crisis After Claims of Improper Spending
January 28th, 2016 by Mark RenfreeThe Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.
How to Forge Stronger Connections and Still Have Time for a Bath
January 28th, 2016 by Diane Schwartz“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued

6 Steps to Guide You Through a Social Media Crisis
January 27th, 2016 by Ian James WrightDuring a crisis, ask the right questions, say the right things, and do each at the right time.

PR Lessons from Winter Storm Jonas
January 25th, 2016 by Seth ArensteinIn a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.
Crisis Management Tips Learned From the Ebola Outbreak in West Africa
January 25th, 2016 by Mina Chang, President-CEO, Linking The WorldWhile each situation is unique, the importance of effective communication in these instances isn’t.