Crisis Management

Case Study: Measuring on Pins and Needles: Accountability Pumps Up PR Around Plastic Surgery

January 21st, 2008 by

Company: American Society of Plastic Surgeons Agency: KDPaine & Partners Timeframe: 2006–Ongoing The American Society of Plastic Surgeons (ASPS), the world’s largest plastic surgery specialty organization, needed to wrap its proverbial arms around the effectiveness… Continued