Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
Crisis Management
When a Crisis Eats Your Credibility
August 25th, 2014 by Katie PaineDeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
4 Ways Your Tweet Could Lead to a Crisis
August 22nd, 2014 by Richard BrownellTwitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.
British Bakery Chain Serves Perfect Response to PR Debacle
August 20th, 2014 by Matthew SchwartzIn a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.
7 Keys to Crisis Message Development
August 19th, 2014 by Richard BrownellYour brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.
The 8 Essentials of ‘Brand Security’
August 18th, 2014 by Bob PearsonWhen we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself
August 14th, 2014 by Tony SilberI’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued
PR News Announces 2014 Platinum PR Awards Finalists
August 14th, 2014 by Steve GoldsteinWinners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.
Lands’ End Apologizes for Sending Racy GQ Mag to Customers
August 14th, 2014 byThanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.
A Sexist Contest Backfires for Smartphone Maker OnePlus
August 13th, 2014 by Mark RenfreeIn an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”