Corporate Social Responsibility

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort… Continued

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is… Continued

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving… Continued

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study… Continued

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued