Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued
Corporate Social Responsibility
Making Green by Going Green
December 22nd, 2008 by Iris DorbianThe question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued
Tip Sheet: Short & Sweet: Simplifying the CSR Report
December 22nd, 2008 by PRNEWSBy Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued
How To…Tap Cause Advocates to Boost Earnings
December 22nd, 2008 by PRNEWSWe are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued
Consumers More Brand Loyal to Companies that Do Good
December 17th, 2008 by Iris DorbianAccording to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued
Evolution of an Eco Experience
December 16th, 2008 by PRNEWSMany of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued
How Cause Marketing Can Help Generate Publicity
December 15th, 2008 by Iris DorbianOne sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and… Continued
Time Names Top Ten Green Stories for 2008
December 10th, 2008 by Iris DorbianTime Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time:… Continued
The Ten Commandments of Cause-Related Marketing
December 9th, 2008 by Iris DorbianCause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued
Starting from Scratch—Five Steps Toward a Greener Business
December 8th, 2008 by Iris DorbianPerhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued