Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.
Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.
The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.
Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.
The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."
The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 9th, 2012 by PR News
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The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued