Corporate Responsibility

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

February 3rd, 2012 by

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued

CEO Cred Suffers Biggest Barometer Dip in 9 Years

February 3rd, 2012 by

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued

Vassar Opts for the One-Way Channel Crisis Response

February 3rd, 2012 by

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued

News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

February 3rd, 2012 by

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued