Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.
Corporate Social Responsibility
Tying a Company’s Brand Message to Its Green Message
August 4th, 2010 by Susan NickbargSustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued
Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive
July 26th, 2010 by PRNEWSMore than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.
Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In
July 12th, 2010 by PRNEWSEmployees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.
Use Community Access TV to Get Your Message Out
June 21st, 2010 by PRNEWSFor smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.
CSR Garners Solid Media Share of Voice, But For the Wrong Reasons
May 31st, 2010 by PRNEWSCorporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.
CSR + Sustainability Requires a New Language
May 4th, 2010 by Sandy SkeesIn the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.
Choosing CSR Initiatives: Connect Issues With Business Goals
April 19th, 2010 by PRNEWSSelecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.
Ford and General Mills Among Corporate Ethics Leaders
March 29th, 2010 by PRNEWSThe Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."
Report: 2009 PR Salaries Cut and Bonuses Slashed
March 29th, 2010 by PRNEWSA new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.