Corporate Responsibility

New Study: Wealthy Americans Go Green

February 2nd, 2009 by

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth… Continued

Green Agenda: Convert Awareness to Action

February 2nd, 2009 by

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed… Continued

Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

January 27th, 2009 by

What to tell your bosses when it comes to cause related efforts in a bad economy

Nonprofit Aims to Achieve Green Building Status

January 26th, 2009 by

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued

Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

January 26th, 2009 by

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.

New Study: Digital Increasing Online Social Awareness

January 22nd, 2009 by

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued

The Weather Channel: Going Green at Work

January 21st, 2009 by

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued

A Lesson in Walking the Talk

January 20th, 2009 by

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort… Continued

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

How NBC Universal Shows it Means Business with Green Efforts

January 14th, 2009 by

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is… Continued