Corporate Social Responsibility

The topic of mental health transcends politics…and how it should be addressed needs to be normalized.

In addition to extending naming rights to Boston’s Garden, TD Bank has committed more than $15 million in community programming. PRNEWS recently spoke to John Pluhowski, Chief Communications Officer for Corporate & Public Affairs at TD Bank, about the deal and how it fits into the bank’s larger corporate narrative.

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

PRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

While ESG is not a PR endeavor, communicators play important roles in its success. Preventing greenwashing is just one of PR’s jobs. Communicators also should convey ESG’s importance internally and externally.

We ask 2022 Nonprofit Awards honoree Dini von Mueffling about working with nonprofits during times of economic uncertainty.