There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
April 25th, 2024 by PRNEWSPRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
[VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies
April 17th, 2024 by Nicole SchumanPRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.
IPR Conference Showcases Data to Improve Communication Strategies
April 15th, 2024 by Nicole SchumanMany of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
April 12th, 2024 by PRNEWSThis week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.
PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program
April 4th, 2024 by Nicole SchumanThis week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.
[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference
March 28th, 2024 by Nicole SchumanFowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.
Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
March 26th, 2024 by Layton LassiterShrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.
PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.