Corporate Social Responsibility

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Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

How Important is it for Your Organization to Have a Code of Ethics?

September 25th, 2023 by

The need for ethical guidelines is more crucial than ever, no matter the profession.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is the difference between CSR and purpose?

Explainer: What is the Difference Between CSR and Purpose?

August 15th, 2023 by

At first glance, the two terms, CSR and purpose may seem interchangeable.

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Boosting Reputation and Employee Morale through Philanthropy

August 7th, 2023 by

Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.

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ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes

June 26th, 2023 by

Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.

How Empathy can Shift Business from Transactional to Relational

June 5th, 2023 by

By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.

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PR Roundup: Pride Safety, Diddy Sues Diageo and AI Failure

June 1st, 2023 by

This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

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How and Why Organizations Can Engage in Second Chance Hiring

April 24th, 2023 by

There are many reasons for corporate engagement on second chance hiring. Our author explains what businesses and communicators can do to drive this effort.

Will the Fox News Settlement with Dominion Voting hurt its reputation?

PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides

April 20th, 2023 by

This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.

Keep Focus of Communications on Business Impact, Not ESG Terminology

April 3rd, 2023 by

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.