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JobTracker

July 6th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert Gaither at 301/340-7778,… Continued

PR Adds Needed Forecasting To Product Roll-Out Business Plans

July 6th, 1998 by

Communications for Windows ’98, Apple’s Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology… Continued

Industry News & Trends

July 6th, 1998 by

Breaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued

Suit Yourself: A Lesson or Two from Royal Carribean & Beverly Enterprises, Inc. in Managing Crises

July 6th, 1998 by

These days, the odds of facing a lawsuit are about the same as receiving a Ken Starr subpoena if you work at the White House. So this month, we look at two vastly different approaches… Continued

The PR NEWS Nail Biter Award

June 29th, 1998 by

Enter our drawing for the chance to win 50 percent off registration to PR NEWS Advanced Crisis Management & Media Relations Workshop, in San Francisco, Sept. 14-15. Just answer this question: "What news organization makes… Continued

JobTracker

June 29th, 1998 by

Financial Services Corporate Communications/GREENE PERSONNEL CONSULTANTS PR Specialist – financial trade press experience – $55k Promotional writer – knowledge of insurance industry – $55k Graphic designer – computer graphics/Web graphics – $50k Production director -… Continued

Industry Briefs

June 29th, 1998 by

ON THE RADAR SCREEN AT&T PR Staff To Grow With TCI Merger Given that AT&T [T] is putting the final touches on a deal to acquire cable giant TCI for $30 billion, the PR department… Continued

Preparing for Communications Job Changes With a New CEO

June 29th, 1998 by

PR is sure to experience some re-organizational pains when a CEO is given carte blanche as a change agent. For example, Louis V. Gerstner Jr. joined IBM [IBM] in 1993 and recruited as VP of… Continued

Media Monitor Profiles

June 29th, 1998 by

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight, or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

Golden Arches Looks for 24-Carat Fix With PR, Marketing Adjustments

June 29th, 1998 by

New CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald’s Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American… Continued