You may place a Job Tracker ad ($100, prepaid/$75 per listing) in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert Gaither at 301/340-7778,… Continued
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PR Adds Needed Forecasting To Product Roll-Out Business Plans
July 6th, 1998 by PRNEWSCommunications for Windows ’98, Apple’s Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology… Continued
Industry News & Trends
July 6th, 1998 by PRNEWSBreaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued
Suit Yourself: A Lesson or Two from Royal Carribean & Beverly Enterprises, Inc. in Managing Crises
July 6th, 1998 by PRNEWSThese days, the odds of facing a lawsuit are about the same as receiving a Ken Starr subpoena if you work at the White House. So this month, we look at two vastly different approaches… Continued
The PR NEWS Nail Biter Award
June 29th, 1998 by PRNEWSEnter our drawing for the chance to win 50 percent off registration to PR NEWS Advanced Crisis Management & Media Relations Workshop, in San Francisco, Sept. 14-15. Just answer this question: "What news organization makes… Continued
JobTracker
June 29th, 1998 by PRNEWSFinancial Services Corporate Communications/GREENE PERSONNEL CONSULTANTS PR Specialist – financial trade press experience – $55k Promotional writer – knowledge of insurance industry – $55k Graphic designer – computer graphics/Web graphics – $50k Production director -… Continued
Industry Briefs
June 29th, 1998 by PRNEWSON THE RADAR SCREEN AT&T PR Staff To Grow With TCI Merger Given that AT&T [T] is putting the final touches on a deal to acquire cable giant TCI for $30 billion, the PR department… Continued
Preparing for Communications Job Changes With a New CEO
June 29th, 1998 by PRNEWSPR is sure to experience some re-organizational pains when a CEO is given carte blanche as a change agent. For example, Louis V. Gerstner Jr. joined IBM [IBM] in 1993 and recruited as VP of… Continued
Media Monitor Profiles
June 29th, 1998 by PRNEWSIn this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight, or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued
Golden Arches Looks for 24-Carat Fix With PR, Marketing Adjustments
June 29th, 1998 by PRNEWSNew CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald’s Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American… Continued