Subscription Content

Case Study: Public Education

January 18th, 1999 by

Picture-Maze Gets Public to Take a Second Look at Missing Children Photographs are the lifeblood of the efforts of the National Center for Missing and Exploited Children (NCMEC), so it was natural that they were… Continued

Calendar

January 18th, 1999 by

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and the Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast… Continued

Trends & Ideas

January 18th, 1999 by

PR Salaries According to Location Location # of Firms Exec VP VP AS SR AE AE * New York 60 117,011 83,741 59,760 46,517 37,837 * Chicago 16 99,750 72,000 52,492 32,000 38,977 * Other… Continued

Key Contacts: Vim & Vigor

January 18th, 1999 by

McMurry Campus Center 1010 E. Missouri Ave., Phoenix, AZ 85014 A healthy amount of pitching opportunities at MedCenter One Health System’s Vim & Vigor. Published by McMurry Publishing, Vim & Vigor is custom published in… Continued

Media Insight

January 18th, 1999 by

The National Law Journal 105 Madison Ave. New York, NY 10016 "We’re looking for good news. Unless there’s a story to tell, it won’t work for The National Law Journal," says Editor-in-Chief Patrick Oster. What… Continued

PR Budgets At $3.5 Million

January 18th, 1999 by

Communications budgets are averaging $3.8 million a year for $1 billion-plus companies, according to a first-time study by the Public Affairs Group of 539 companies in 26 sectors. The study will be released in full… Continued

Courting Trade Press Was Key in 1998

January 18th, 1999 by

In this article, the second of two parts, we focus on the effectiveness of campaigns and strategies that companies employed in 1998. What follows are first-person accounts, from either the clients or the agency that… Continued

Job Tracker

January 18th, 1999 by

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued

Industry News

January 18th, 1999 by

On the Radar Screen We’d be remiss if we didn’t pass along three well-deserved kudos this week: #1 to Foodmaker, parent company of Jack in the Box restaurants, for its annual report. Reminiscent of a… Continued

The Agency Page: Recent PR account wins

January 11th, 1999 by

General Alan Taylor Communications, New York, is agency of record for Castrol North America Inc., a Wayne, N.J.-based motor oil company. Bozell Kamstra, Boston, retained by Jasper Wyman & Son, a Milbridge, Maine-based grower/processor of… Continued