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Q4 Mergers at Three-Year Low The demand for merger communication shows signs of leveling off as the industry’s trend toward consolidation hits a downward spiral. Healthcare mergers in Q4 of 1998 dipped 23 percent to… Continued

Last fall, an integrated campaign to launch a breakthrough hearing aid had physicians at the Association of Dispensing Audiologists all ears. Hundreds of physicians requested follow- up information about how the new Sonic Innovations’ Natura… Continued

If you’re trying to get the biggest bang out of your direct marketing campaigns, guest columnist Michael Paladini has some home run ideas that will achieve major league results. Toward the end of the baseball… Continued

TVOnline 120 Broadway, Suite 240, Box 201, Santa Monica, CA 90401 This January launch provides a taste of some of the publishing offshoots sure to be spawned by new or emerging technologies. TVOnline is devoted… Continued

Imagine having to educate journalists about Y2K and regularly facing questions about your company’s compliance status? That’s what Frank Mitchell, media relations manager, network services, for Ameritech Corp., Chicago, now deals with in his role… Continued

Global high-technology services company with southeastern headquarters seeks Manager, Media Relations. Responsible for planning, developing and administering strategic media programs designed to enhance and protect the corporation’s reputation and brand. Manages professional staff with high… Continued

Industry Honors Wes Pedersen, Public Affairs Council director of communications and PR, receives the first "Great Communicator Award" from decades-old Association Trends magazine. The award will be presented annually to an association executive chosen by… Continued

As communicators increasingly use benchmarking to help determine strategies and cost structures, previous benchmarking efforts will help put today’s results in context. One key is to keep background notes and details about statistical methodologies so… Continued

The hype about the millennium bug has become so mainstream that "Y2K" is practically a household name. So, how do you communicate to your customers and your employees exactly what your organization is doing, and… Continued

The rockets underneath the shuttle Discovery may have sent women and men into space last November, but it was Senator John Glenn who launched NASA’s most recent PR success. Although NASA denies it either expected… Continued