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May 27 "Employee Communications Teleconference," PRSA, @d:Tech Conference Hyatt Embarcadero, 212/995-2230. June 2 "Marketing on the Internet, American Computer Educators," Women’s Business Development Center, Philadelphia, 215/790-9232; http://www.mbemag.com/html/calender.html#June. June 7 "Conference hosted by PRSA Environment Section,"… Continued

3400 Idaho Avenue, NW Washington, DC 20016 Phone: 202/895-5060 Fax: 202/895-5149 These journalists love PR practitioners who do their homework and loathe those who call on a whim with no focus or knowledge of the… Continued

Slate Magazine One Microsoft Way Redmond, WA 90852 When this online magazine launched in 1996, it was at the forefront of a trend in online publishing soon to be followed by a deluge of other… Continued

It may be difficult to impress Wall Street with selfless acts, but corporate reputation is top-of-mind for many customers today so altruism can be a definite brand-booster. After a decade of "scrutinizing corporate America for… Continued

Jared Chaney Medical Mutual of Ohio VP/corporate communications & advertising jpcexec@cleve02.mmoh.com 2060 East 9th Street Cleveland, Ohio 44115 Hometown & Early years: San Francisco; Lowell High School; University of Nevada, Reno First job: Grocery bagger… Continued

In the most political capital in the nation, United Press International’s Helen Thomas is almost a landmark. In fact, she has been more even-keeled than the very company which employs her, earning a name among… Continued

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media relations;… Continued

Beyond Impressions: Media Relying on Pitches for Stories In the long run, the goal in reaching the media is to affect public behavior or opinion, which is what has made media relations such a difficult… Continued

Virgin Alantic CEO Richard Branson is not your typical boss. How many male company presidents would slip into a wedding gown to launch a bridal company spin-off, even if some ink seemed a guarantee? Probably… Continued

When the Lambda Medical Group opened its doors in Los Angeles in September, it had to do more than the average medical center to gain entree into the healthcare community. A fancy guest list and… Continued