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PR NEWS introduces this new investor relations column, which will appear every six to eight weeks. The conference call was once a fairly innocuous vehicle to allow management, analysts and investors to discuss the fundamentals… Continued

Achoo! Gesundheit! Surely you’re aware that using a tissue is more socially acceptable than wiping your nose on your sleeve. But there’s much more to paper goods than their role as a simple phlegm-collection agent.… Continued

May 27 "Employee Communications Teleconference," PRSA, @d:Tech Conference Hyatt Embarcadero, 212/995-2230. June 2 "Marketing on the Internet, American Computer Educators," Women’s Business Development Center, Philadelphia, 215/790-9232; http://www.mbemag.com/html/calender.html#June. June 7 "Conference hosted by PRSA Environment Section,"… Continued

3400 Idaho Avenue, NW Washington, DC 20016 Phone: 202/895-5060 Fax: 202/895-5149 These journalists love PR practitioners who do their homework and loathe those who call on a whim with no focus or knowledge of the… Continued

Slate Magazine One Microsoft Way Redmond, WA 90852 When this online magazine launched in 1996, it was at the forefront of a trend in online publishing soon to be followed by a deluge of other… Continued

It may be difficult to impress Wall Street with selfless acts, but corporate reputation is top-of-mind for many customers today so altruism can be a definite brand-booster. After a decade of "scrutinizing corporate America for… Continued

Jared Chaney Medical Mutual of Ohio VP/corporate communications & advertising jpcexec@cleve02.mmoh.com 2060 East 9th Street Cleveland, Ohio 44115 Hometown & Early years: San Francisco; Lowell High School; University of Nevada, Reno First job: Grocery bagger… Continued

In the most political capital in the nation, United Press International’s Helen Thomas is almost a landmark. In fact, she has been more even-keeled than the very company which employs her, earning a name among… Continued

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media relations;… Continued

Business Moves The Direct Marketing Association (DMA) acquires Internet Alliance, a trade association, resulting in a $1.4 trillion direct marketing industry organization. IA was first established in 1982 as Interactive Services Association and reorganized last… Continued