It may be difficult to impress Wall Street with selfless acts, but corporate reputation is top-of-mind for many customers today so altruism can be a definite brand-booster.
After a decade of "scrutinizing corporate America for socially responsible behavior," Women Executives in Public Relations just honored six new campaigns, proving that giving back to communities (even the ecosystem) is a driving force for those in business.
Honorees are:
- Allegheny Area U.S. Postal Service for promoting organ donations;
- AFC Enterprises for building houses for the poor;
- Exxon, with Fleishman-Hillard, for helping save tigers from extinction;
- Prudential for encouraging young volunteers;
- Avon Products, with Bragman Nyman Cafarelli PR, for encouraging breast cancer awareness; and
- Showtime Networks for teaching New York school children to express themselves through video productions.
(WEPR, 212/421-9770)