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To target California’s diverse market, Health Net recently launched a major advertising campaign available in four languages: English, Spanish, Cantonese and Tagalog. It is believed to be the first advertising effort by a health plan… Continued

The Win When Duffey Communications in Atlanta won the Caredata.com account in late-May, it only had a week to make a convincing new business presentation. Duffey’s selection hinged on its healthcare /high-tech track record and… Continued

In spite of the public’s extremely positive perception of nurses, the healthcare industry is in short supply of these highly trusted professionals. Ninety-two percent of those surveyed in a Harris Poll said they trusted information… Continued

True story: After 12 years in the hospital industry, I made the decision to change focus and work for a managed care company. I accepted the job on a Friday and the next night my… Continued

Increasing reports of violent crimes occurring at what was once considered hallowed ground – schools, churches and healthcare facilities – are reinforcing the disturbing reality that no place is immune to random acts of violence.… Continued

Among the chronically ill, drug non-compliance is a huge problem across all disease conditions, but those with back problems (36%), asthma (34%), depression (28%) and migraines (28%) are having the toughest time taking their drugs… Continued

Compared to their white counterparts, obesity is less of a health hazard for blacks, according to research by the American Cancer Society. Being overweight, increases the chances of dying from cancer and heavier people face… Continued

California Medicaid patients are far less likely to be placed on a waiting list for kidney transplant than Medicare patients or those who qualify for both Medicaid and Medicare, according to Health Research and Educational… Continued

Open enrollment marketing campaigns are in full swing, but many HMOs may be surprised to find that cost is not a major reason health plan members voluntarily switch from one plan to another. Customer relationships… Continued

To offset modest increases of 3.5% in hospital-based marketing/PR salaries projected for the new millennium, healthcare communicators will have to identify more incentive-driven opportunities that exist with lucrative retail ventures and programs that increase market… Continued