Subscription Content

People over age 50 hold half of the total discretionary income in the U.S. and 70 percent of all financial assets, according to MetLife’s Mature Market Institute. Show some respect and it could pay off.… Continued

The diversity light bulb came on for me three years ago when I discovered I was mono-cultural. I was sitting on a panel at the Capital Press Club in Washington, D.C., a society for African-American… Continued

When the American Iron and Steel Institute (AISI) launched its consumer canned food awareness campaign in 1994, the healthy image of canned food had long expired. Many consumers believed that canned food had no nutritional… Continued

October 27 Integrating Community Relations and Philanthropic Efforts with Government Relations, Public Affairs Council, Washington Monarch, Washington D.C., 202/872-1790, www.pac.org October 28 Measuring the Value of Public Affairs, Public Affairs Council, Washington, D.C., 202/872-1790, www.pac.org… Continued

Tom Gable Chairman & CEO, The Gable Group San Diego, CA Education San Diego State University B.A. Journalism Past Life Started as a sports writer for the San Diego Evening Tribune, then switched to investigative… Continued

As most seasoned executives will attest, there’s a standard drill when a crisis hits: say as much as you can, as quickly as you can. Hunkering down and hiding details will only come back to… Continued

Preliminary findings from a study conducted by the Public Affairs Group (PAG) indicate that PR budgets are continuing to grow in 1999. When PAG consulted with 50 of its member corporations, 75% reported funding increases,… Continued

PRSA’s annual conference kicks off this Friday in Anaheim, CA with the theme "Surfing the Information Tidal Wave." This year’s lineup promises strategies for harnessing and leveraging technology. Headline speakers include: Gary Hamel, founder of… Continued

Bienstar Communications Inc., a subsidiary of Nelson Communications, acquired Lipton Communications Group Inc. The consolidated group specializes in the development and implementation of comprehensive healthcare marketing programs geared to the U.S. Hispanic community. And Elgin… Continued

Like a giant game of Risk, PR firms are working to establish strongholds around the globe on their way to world domination. Fleishman-Hillard acquired CPR Worldwide, a London-based PR consultancy. The purchase is designed to… Continued