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Wellness Program Improves Community Health with Realistic Goals

October 28th, 1999 by

In spite of the exploding availability of information about preventive health and wellness via the Internet, books and the media, local communities need practical advice on how to incorporate healthy habits into their everyday lifestyles.… Continued

Patient Satisfaction Tool

October 28th, 1999 by

Press, Ganey Associates and MedStat Group have partnered in a joint initiative to link patient satisfaction data with clinical outcomes information for hospitals. The software program allows hospitals to measure the impact of their clinical… Continued

CHIP Efforts Falling Short

October 28th, 1999 by

Despite recent gains in enrolling children in the federal Children’s Health Insurance Program (CHIP), fewer are covered in 1999 than three years ago under Medicaid, according to a report by Families U.S.A. After welfare and… Continued

‘Tis the Season to Spread Holiday Cheer to Patients and Caregivers

October 28th, 1999 by

Give Your Promotions a Millennial Makeover Healthcare-focused holiday promotions must serve a higher purpose than the run-of-the-mill Christmas party or Secret Santa celebration. They not only have to be creative and unique, but sensitive and… Continued

Dieters Don’t Watch Calories

October 28th, 1999 by

More than two-thirds of Americans trying to shed pounds or avoid gaining weight will not succeed because they aren’t cutting calories and exercising enough, according to the National Center for Chronic Disease Prevention and Promotion… Continued

DTC Spending Climbs to $905M

October 28th, 1999 by

Pharmaceutical companies continue to reach deep in their pockets to advertise directly to consumers with spending levels escalating to $905 million for the first half of 1999 – a 43% jump from the first half… Continued

Santa Phone Cards

October 28th, 1999 by

The American Respiratory Alliance of Western Pennsylvania (ARWP) is helping children call Santa and allowing parents to eavesdrop on the conversations later. Its Santa Interactive Phone Card promotion offers a fun twist on fundraising efforts.… Continued

Job Tracker

October 28th, 1999 by

Senior Account Executive, Washington, DC – Health Care Practice Candidates should have 3-5 years experience in public relations on national health promotion programs; agency experience preferred; demonstrated media relations placements; strong written and oral communications… Continued

On the Radar Screen

October 25th, 1999 by

When PR NEWS recently received a press release with the lede, "Gerbils shot out of a cannon, kids belching the alphabet, college students frying goldfish for dinner," we were naturally intrigued. The release, which announced… Continued

Investor Relations 101

October 25th, 1999 by

Competition for investor attention, spurred by the merger craze, has resulted in a groundswell in I/R professionals, whose ranks have grown more than 25 percent, according to Ted Pincus, chairman of the Financial Relations Board… Continued