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When employees at Centennial Medical Center (CMC) in Nashville, Tenn., requested that the hospital offer on-demand sick child care services, CMC took the recommendation to heart. This month, CMC became the first hospital in the… Continued

To reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued

Senior management is increasingly demanding strict financial accountability from marketers, particularly as sales and marketing investments shift from mass reach efforts to one-to-one communications. Opinion Dynamics Corp. and Hamiltion Consultants have partnered to develop a… Continued

Time equals money. In the pharmaceutical development world, this axiom is literal. The financial cost of a delayed clinical trial is upwards of $680,000 per day. More significantly, the lost opportunity costs of being late… Continued

A new Internet-based healthcare information system by the Sachs Group allows marketers strategic planners to size up their market and develop benchmarks by specific service lines. The tool, eSachs, includes a range of healthcare information,… Continued

In spite of the exploding availability of information about preventive health and wellness via the Internet, books and the media, local communities need practical advice on how to incorporate healthy habits into their everyday lifestyles.… Continued

Press, Ganey Associates and MedStat Group have partnered in a joint initiative to link patient satisfaction data with clinical outcomes information for hospitals. The software program allows hospitals to measure the impact of their clinical… Continued

Despite recent gains in enrolling children in the federal Children’s Health Insurance Program (CHIP), fewer are covered in 1999 than three years ago under Medicaid, according to a report by Families U.S.A. After welfare and… Continued

Give Your Promotions a Millennial Makeover Healthcare-focused holiday promotions must serve a higher purpose than the run-of-the-mill Christmas party or Secret Santa celebration. They not only have to be creative and unique, but sensitive and… Continued

Public Relations Director Iomega, a $1.7 billion corporation, seeks a Public Relations Director for its world headquarters in Roy, Utah. Nice job: Our new hire will develop and implement proactive public relations programs to support… Continued