Subscription Content

Beefing up their Web dexterity, Ford Motor Co. and Delta Airlines plan to give their employees computer/Internet access for a nominal fee. Delta employees will pay around $12 a month for the hardware and access… Continued

PRSA will hold its next board of directors meeting in London in early April with hopes of expanding international alliances. Representatives plan to meet with members of the Institute for Public Relations and other groups… Continued

A benchmark study launched by the N.Y.-based nonprofit Catalyst reveals that women represent only 12% of corporate officers at Canada’s 560 largest corporations – only 690 of 5,746 jobs. Further up the ranks, the picture… Continued

It’s Valentine’s Day and love is undoubtedly in the air for the PR staff at Uproar Inc., an online game and entertainment site. We understand these folks were perhaps intoxicated by perfume, chocolate and a… Continued

Mike Fernandez leaves U S West to join Cigna Corp. as senior VP of communications and public affairs… PR Newswire’s recently acquired eWatch Internet monitoring service will be headed by Nancy Sells. Sells has been… Continued

KRON-TV/BayTV 50 West San Fernando St., Suite 110 San Jose, CA 95113 415/561-8724 http://www.nextstep.com San Francisco’s BayTV (a joint venture of the Chronicle Broadcasting Co. and AT&T Broadband) launched the show “New Media News” in… Continued

An interesting feature of the recent presidential debates was the question: “What’s the biggest mistake you’ve ever made?” After all the events in Washington in the last year, it is clear now that the public… Continued

The technicalities of the Web are intimidating and perplexing, but PR practitioners need to become familiar with them. Working with Internet designers, project managers or IT professionals on a Web project is no different than… Continued

Point Counterpoint Both Jack O’Dwyer and Jack Bergen felt obligated to respond to our news brief that ran in the Jan. 24 issue of PR NEWS. Both O’Dwyer’s newsletter and Bergen’s Council of Public Relations… Continued

Jacinta Gauda, SVP corporate affairs at Golin Harris, offers some guidelines: Look beyond HQ. Spread your resources to markets you hope to penetrate, or to communities where you have satellite offices, plants or stores. Go… Continued