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Books About Web Sites

May 15th, 2000 by

Writing for the Web, by Crawford Kilian Addresses how to organize information and write for the Web. Includes links to additional resources in the side margins. Web Style Guide, by Patrick Lynch and Sarah Horton… Continued

Want Web Control? Become a Credible, Indispensable Guru

May 15th, 2000 by

Whether or not ecommerce will pan out into long-term profits remains to be seen. But online sales aren’t the Web’s only harvests, and savvy communicators are leveraging the medium to produce ROI in other currencies.… Continued

Avoiding PR Mistakes During Litigation

May 15th, 2000 by

Several times each day I receive faxes from agencies and companies upon whose pages appear the words “Privileged and Confidential,” along with some fine print. I have some extraordinary news for you: The moment these… Continued

Sections

May 15th, 2000 by

YOUR MONEY – investing, spending, managing and giving back. YOUR BUSINESS – exploring, starting and managing. YOUR CAREER – hunting, thriving and balancing. YOUR FAMILY – as a partner, as a daughter, as a mother… Continued

Patient Testimonials Reintroduce An Old Drug in a New Market

May 15th, 2000 by

The Case SmithKline Beecham’s Paxil has been prescribed as a treatment for depression, panic disorder and obsessive compulsive disorder for nearly a decade. In early 1999, the drug was in line to receive FDA approval… Continued

Media Insight: ka-Ching.com

May 15th, 2000 by

75 Ninth Ave New York, NY 10011 212/651-2000 http://www.ka-Ching.com By now, most everyone has heard of oxygen.com, the women’s Web site and network co-founded by Oprah Winfrey. Less well known, however, is ka-Ching.com, a sister… Continued

Top 10 Limitations to Public Relations’ Potential

May 15th, 2000 by

10. PR’s negative portrayal in and by the media. Based on 100 random print articles, the news media’s use of the public relations term was inaccurate more than 95 percent of the time. Only 7.4… Continued

Media Moves

May 15th, 2000 by

Reporter Beth Snyder Bulik leaves Advertising Age to join the New York bureau of Business 2.0, covering marketing. bsnyder@business2.com…Lisa Levenson, telecom reporter at Bloomberg News, adds CLECs and Internet phone companies to her beat. llevenson@bloomberg.net.… Continued

Say What?

May 15th, 2000 by

Talk about instilling investors and the media with confidence in a company’s attention to detail. PR NEWS’ sister publication Broadband Business Report got a release from The Financial Relations Board for Pac-West Telecomm announcing better-than-expected… Continued

Media Strategy

May 15th, 2000 by

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that’s another story.) Want to get your corporate message on… Continued