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While the Internet increasingly provides healthcare organizations an eager audience of Web surfers anxious to learn about the latest medical treatments and services, it has also been the source of growing trepidation for marketers who… Continued

September 6-9 Society for Healthcare Strategy and Market Development’s Rediscovering the Magic in Healthcare conference. Orlando. 312/422-3888, http://stratsociety.org. September 8-10 BioConferences International’s Natural Pharmacy 2000 conference. Palm Springs, Calif. 914/834-3100, http://bioconfer-ences.com. September 13-14 American Obesity… Continued

1461A First Avenue, #311 New York, NY 10021 Whether you’re looking to land online, broadcast or print coverage, HealthNewsDigest.com should become a pitching bookmark. Positioned as a top syndicator of health news, the Web site’s… Continued

HPRMN is introducing a new department that will provide an interactive soundboard for your healthcare marketing questions and comments submitted to our Web site at http://PrandMarketing.com. The site provides a forum where you get to… Continued

While the industry is no longer in denial about the high incidence of medical errors, hospital executives are struggling with how to best incorporate patient safety initiatives. A patient safety partnership, announced earlier this month,… Continued

‘Sky Is Falling’ Community Perceptions In spite of the over-bedding and cost reimbursement problems that are threatening the survival of hospitals nationwide, outside-the-box reorganization strategies are providing a silver lining. But for a bold turnaround… Continued

Analyst Magnets. If you’re peddling tech and you haven’t been courting analysts as a conduit to the media, you could be missing out. Sam Whitmore’s Media Survey (http://www.mediasurvey.com) and the Corte Madera, Calif.-based research firm… Continued

A Match Made in Cyberspace. If you’re a regular suitor calling on Condé Nast’s Bride’s magazine, your best pitch may have more staying power in the future – and you won’t even need Viagra. Parent… Continued

News Flash. If you’re interested in reaching multimedia junkies through a new channel, watch for the launch of Streaming Media Magazine in December. The b-to-b Web site StreamingMedia.com plans to venture offline with a monthly… Continued

The promise of Internet efficiencies assisting investor relations shimmers on the horizon like a desert mirage – the image is based on reality, but it’s a lot further away than it seems. Many companies are… Continued