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Whether you're looking to land online, broadcast or print coverage, HealthNewsDigest.com should become a pitching bookmark. Positioned as a top syndicator of health news, the
Web site's content is featured on more than 1,300 other major sites and the sister TV program, Healthy Televisoin, which is expected to debut this fall, will be aired nationwide.
And Mike McCurdy, the Web site's president, has a book in the works, "In My Crystal Ball" that will capture the views of 100 health experts who offer their industry predictions
for the next 25 years. He's still accepting recommendations. So far, heavyhitters like veteran journalist Walter Cronkite; Dr. J. Craig Venter, president of Celera; Nancy Brinker,
founder of the Susan G. Komen Breast Cancer Foundation and Marylin Castaldi, SVP of Fleishman-Hillard have been recruited for the book.
The Web site's recent headlines include:
- Cataract Patients Can Focus on a New Life;
- Children of Mothers with Breast Cancer;
- Cyberchondriacs; and
- Hormone Therapy Controversy.
Health Coverage
In addition to the breaking health news found on the site, each week a major issue is debated by experts who provide pro and con perspectives.
The site also provides book reviews, stock market reports, teleconferencing, live press conferences, health chats and video/audio download opportunities.
Editors/Lead Time
Pitch story ideas to editors via email: [email protected]
Breaking news stories are updated daily, longer features are updated every Monday.
Submit broadcast story ideas and health expert recommendations for the book to Mike McCurdy via phone/fax: 212/288-6994 or email: [email protected].
Methods
For online news stories, editors respond best to email pitches.
For the television show and book, McCurdy prefers getting story ideas by phone or fax. He's also the point person for advertising and sponsorship tie-ins.
Comments
Beyond the Web site, television show and book, the parent company, Healthy Television Productions, also produces video news releases and public service announcements.
The company has developed and produced more than 700 news programs, commercials and syndicated segments.