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A Case of Brand Schizophrenia Customer research is somewhat of a gamble. You never know what the numbers will turn up and it’s always a little scary to look. So when specialty apparel retailer Harold’s… Continued

Journalists’ Web Use Soars According to a new study released by Don Middleberg, chairman and CEO of Middleberg Euro, and Steve Ross, associate professor at the Columbia University Graduate School of Journalism, you may be… Continued

Software Magazine will publish its 19th annual Software 500 ranking this June. The list ranks the industry’s most innovative and profitable products for calendar year 2000. Companies can apply for the list online at softwaremag.com.… Continued

1100 Wilson Blvd. Arlington, VA 22234 703/284-6000 http://www.usatoday.com USAToday.com is all about fast, fresh news. The Web version of the national newspaper focuses on bringing its readers frequent updates on breaking stories. Like most online… Continued

The Village Voice has launched an online radio station, Voice Radio, accessible at villagevoice.com. It delivers the edgy content that Voice-reading, latte- swilling hipsters demand. The site features a genre-spanning range of musical programming, interviews,… Continued

In National News: Jeffrey Laderman’s title changes from senior writer to senior editor at Business Week. He is now in charge of the Investor and Lifestyle sections. Email jeff_laderman@businessweek.com … Leslie Earnest, Los Angeles Times… Continued

To address the fast-blurring line between Web content and advertising, the American Business Media Association has released the Editorial Code of Ethics and Guide to Preferred Practices on the Web. The pamphlet, available at americanbusinessmedia.com,… Continued

Journalists moving from the media into PR are exercising a time-honored career option, often based upon a desire to escape from deadline pressure and to punch a more regular 9- to-5 clock. But the number… Continued

Last weekMcDonald’s signed on Cronin and Company, a small, Glastonbury, CT-based PR agency, in a strategy to transcend its big corporate image and brand itself as a locally owned business and employer. The agency handled… Continued

New York-based Dirty Water Integrated, a branding and marketing services firm, recently rolled out a public relations division that will let newly hired in-house PR people roll up their sleeves and create brands with the… Continued