Fairchild’s fashion trade bible, Women’s Wear Daily will hit the Web this September with a new site that’s more accessorized than Li’l Kim at an awards show. The site will charge a subscription fee for… Continued
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Media Insight: Seventeen.com
June 18th, 2001 by PRNEWS711 Third Avenue New York, NY 10017 646/487-6800 http://www.seventeen.com Seventeen.com’s phenomenal success online – one million unique hits and 17 million page views per month – is due in large part to the recognition of… Continued
Setting a New Standard
June 18th, 2001 by PRNEWSThe Industry Standard debuts a redesigned format with its June 18 issue. Its editors say the mag will be easier to navigate and more relevant to modern business. A new tagline, “Intelligence for the Information… Continued
Media Moves
June 18th, 2001 by PRNEWSIn National News: Deputy Editor-in-chief Jenny Barnett, Editorial Director/features Michele Lavery, Editor-at-large Susan Boyd and Fashion Director Mary Alice Stephenson follow Marie Claire Editor-in-chief Glenda Bailey to Harper’s Bazaar. Contact Hearst for more information: 212/649-2292… Continued
Just Add Research
June 11th, 2001 by PRNEWSDiscoverWhy is offering a new service designed expressly for the time-strapped marcom professional. An instant market research platform offers answers to your most pressing market research questions overnight instead of in weeks. The DiscoverWhy application… Continued
Evolving AIDS Crisis Calls for New PR Treatment
June 11th, 2001 by PRNEWSLast Tuesday marked the 20th anniversary of the Centers for Disease Control’s (CDC) first report about the AIDS virus, a discovery that would signal the beginning of one of the worst public health crises in… Continued
Client Service for Tough Times
June 11th, 2001 by PRNEWSThe latest edition of the PR Client Service Manual, a joint publication of the PRSA Counselors Academy and the Gable Group, touts a timely focus on managing in tumultuous times and using technology to improve… Continued
Managing M&A
June 11th, 2001 by PRNEWSCorporate communications can make or break a merger or acquisition, according to a new study of over 250 corporations, conducted by de Jager & Co. last month. Results showed that when a corporation proactively communicates… Continued
The "Ooops" Factor
June 11th, 2001 by PRNEWS“Ooops. We goofed. We’re sorry.” These words summarize a great many crisis communications strategies. Somewhere, someone makes an uninformed decision, it backfires and the media has a field day. What can an organization do but… Continued
G+J :Cues Up
June 11th, 2001 by PRNEWSIn the latest installment of the continuing :CueCat saga, Gruner + Jahr will employ the technology in seven of its publications. By fall, readers of Family Circle, Rosie, YM, Parents, Child, Fitness and Homestyle magazines… Continued