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White House press secretary Ari Fleischer says the toughest part of his job is knowing when to hold ’em and when to fold ’em – that is, discerning which information to leave in the Oval… Continued

Quick! Name a leading source of news about the California energy crisis and the latest fluctuations in gasoline prices. CNN? NBC? “Energy News Live”? The latter may not be a household name for most Americans,… Continued

Colleen Brannan lives life to the fullest — or, as her boss Brian Farley says, on the edge. He recalls their days at Cohn & Wolfe working on the 1996 Olympics account prior to both… Continued

When reporters come visiting your site, do you give them more than lip service? Interactive Media Services Manager Dave Wolkowitz, of PR21, Chicago, offers tips on how to make your online press center more efficient… Continued

Comedian Jerry Lewis, and national chairman of the Muscular Dystrophy Association, evidently needs some media training. In a recent appearance on CBS’ “Morning Show,” Lewis referred to those suffering muscular dystrophy as “cripple[s] in a… Continued

Any which way you slice it, money spent on PR efforts is money well spent. That’s the upshot of a landmark report that sheds new light on how advertising and media coverage can influence consumer… Continued

Who knew that Emily Post was not only an etiquette expert, but also a measurement maven? Response cards, traditionally reserved for only the most mannerly social affairs, apparently have become a choice metric for media… Continued

Marcom pros at Disney have a tough task on their hands in promoting “Pearl Harbor.” The company has toned down what could be construed as offensive messages and references for the film’s launch in Japan… Continued

Watch out, Ford and Firestone. According to the Booth Harris Trust Monitor, a whopping 82% of consumers stop using a company’s products or services when trust is broken. The Trust Monitor, commissioned by PR firm… Continued

DiscoverWhy is offering a new service designed expressly for the time-strapped marcom professional. An instant market research platform offers answers to your most pressing market research questions overnight instead of in weeks. The DiscoverWhy application… Continued