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‘In Depth’ IT

July 16th, 2001 by

Computerworld is launching a new series combining print and online capabilities for “In Depth” coverage of a single topic each month. Every month, one issue of the publication will devote its business and technology feature… Continued

Teen Bonanza for Primedia

July 16th, 2001 by

By this fall, pitching editors at Primedia will cover all your adolescent bases, from tweens to teens. With the purchase of emap USA, the publisher of Seventeen acquires Teen magazine as well. The deal is… Continued

Bearish Market Turns Bullish for Media Relations Pros

July 16th, 2001 by

Part 1 of a 2-part feature The grim economic outlook has most market watchers yearning for the good ol’ days of high-rolling dotcoms and conspicuous consumption. But for many media relations professionals, the bust has… Continued

This Just In…

July 16th, 2001 by

Porter Novelli takes on a high profile client with the family of missing intern, Chandra Levy. PN counselors engineered the much-publicized interview with Levy’s aunt, Linda Zamsky, who revealed her niece’s alleged involvement with Rep.… Continued

Job Tracker

July 16th, 2001 by

Public Relations Manager Established internet marketing services company in far west Chicago suburb is seeking a public relations manager with proven experience in planning and implementing strategic PR campaigns. Position will develop strategic PR campaigns,… Continued

Asian Technology with Panache

July 16th, 2001 by

Panache Communications is making its debut as a PR agency devoted to Asian-related tech companies in Silicon Valley. According to company founder, President Sharon Sim-Krause, Asian entrepreneurs and companies increasingly look to the Valley for… Continued

Continental Coverage

July 16th, 2001 by

PR Newswire customers will have access to a variety of new international reporters through the wire service’s new $5.5 million stake in Pers Support, a news release distribution division of the Dutch national news agency.… Continued

Designing PR Pros Draw upon Referrals Before Contracting Design

July 16th, 2001 by

Your press kit would really pack a punch if you sprang for that die-cut folder. That annual report would feel so much swankier with a foil-stamped cover. Beautiful design can be seductive and has been… Continued

Low Marks for Corporations

July 16th, 2001 by

Corporate citizenship is a top consideration for Americans making investment or purchasing decisions, according to a new study from Hill and Knowlton and Harris Interactive. But U.S. corporations aren’t scoring well in the citizenship category.… Continued

Execs Condemn Corporate Communications

July 16th, 2001 by

Corporate PR pros have finally earned that coveted seat at the strategy table — and greater scrutiny. Corporate leaders on average give their PR efforts a 5.8 out of a possible 10 for effectiveness, according… Continued