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PR Newswire customers will have access to a variety of new international reporters through the wire service’s new $5.5 million stake in Pers Support, a news release distribution division of the Dutch national news agency.… Continued

Your press kit would really pack a punch if you sprang for that die-cut folder. That annual report would feel so much swankier with a foil-stamped cover. Beautiful design can be seductive and has been… Continued

Corporate citizenship is a top consideration for Americans making investment or purchasing decisions, according to a new study from Hill and Knowlton and Harris Interactive. But U.S. corporations aren’t scoring well in the citizenship category.… Continued

Corporate PR pros have finally earned that coveted seat at the strategy table — and greater scrutiny. Corporate leaders on average give their PR efforts a 5.8 out of a possible 10 for effectiveness, according… Continued

The economy has turned once again, this time empowering employers. Last year’s seesaw, tilted dramatically toward the job seeker, is now weighted on the opposite side. Even as the market begins to stir, this probably… Continued

Cervical cancer is the second most lethal form of cancer in females worldwide — only breast cancer kills more women. The disease is highly treatable if caught early, but it kills approximately 5,000 American women… Continued

How is the slump affecting journalists? PR NEWS asked editors at our sister pubs to weigh the impact of the downturn. Their insightful response will inspire your best new pitches: “[My] big question is: how… Continued

The diva of domesticity strikes again – and now she wants our children. Martha Stewart’s empire launches Martha Stewart Kids, a publication targeted at parents of children three to ten. The pub includes activities and… Continued

West Egg Communications, LLC 252 W. 37th St. 5th Floor New York, NY 10018 212/659-7070 http://www.bookmagazine.com The publishers of BOOK want readers to judge it by its cover. Gracing the front of the July/August issue… Continued

A new style book from American Media Inc., publisher of The National Enquirer and Star, is set to hit newsstands this September during Fashion Week in New York. Style 24-7 will be in test mode… Continued