By this fall, pitching editors at Primedia will cover all your adolescent bases,
from tweens to teens. With the purchase of emap USA, the publisher of Seventeen
acquires Teen magazine as well. The deal is scheduled to close in the third
quarter, and for now, execs plan to market Teen as part of its youth empire,
including Seventeen, Channel One and Gurl.com. Teen will provide coverage of
the middle school world (tweens - despite a recent redesign engineered to give
the pub an older appeal) with Seventeen picking up the subscriber base as those
girls enter their high school years.
(Seventeen: Patti Adcroft, patti_
[email protected]; Teen: Tommi Lewis, [email protected])