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Feeding Guppies to the Press Pool

July 16th, 2001 by

How is the slump affecting journalists? PR NEWS asked editors at our sister pubs to weigh the impact of the downturn. Their insightful response will inspire your best new pitches: “[My] big question is: how… Continued

Martha Stewart Targets Kids

July 16th, 2001 by

The diva of domesticity strikes again – and now she wants our children. Martha Stewart’s empire launches Martha Stewart Kids, a publication targeted at parents of children three to ten. The pub includes activities and… Continued

Media Insight: BOOK Magazine

July 16th, 2001 by

West Egg Communications, LLC 252 W. 37th St. 5th Floor New York, NY 10018 212/659-7070 http://www.bookmagazine.com The publishers of BOOK want readers to judge it by its cover. Gracing the front of the July/August issue… Continued

Style for the Wal-Mart Set

July 16th, 2001 by

A new style book from American Media Inc., publisher of The National Enquirer and Star, is set to hit newsstands this September during Fashion Week in New York. Style 24-7 will be in test mode… Continued

Media Moves

July 16th, 2001 by

National News: Anthony Flint, reporter, has returned to The Boston Globe following a leave of absence. He now covers land use, development, regional planning and smart growth. Flint@globe.com. Matthew Storin, editor, is retiring. Martin Baron,… Continued

Auto Weekly for Women

July 16th, 2001 by

William Jearies, editor of Auto Weekly, is leaving the publication – and taking the mag’s machismo with him. CEO David Pecker, American Media Inc claims he will give Auto Weekly a much more feminine spin.… Continued

ZD Relaunches PC

July 16th, 2001 by

Ziff Davis launches PC Magazine Online (http://www.PCMag.com), the first site of 11 to be returned to ZD from CNET Networks and ZDNet. The site features new content, including product and buyer’s guides, PC Labs-based product… Continued

New Take on New Media

July 16th, 2001 by

PRN’s sister pub, min’s New Media Report, debuts a new look next month. The biweekly sharpens its focus on news and strategies about online publishing. Coverage will include features on leveraging and managing Web site… Continued

Synchronizing Systems

July 16th, 2001 by

Enterprise Systems launches a new format including content produced by the editorial staff (as opposed to vendor-contributed content, as in the past). The pub focuses on enterprise computing and the business and technical aspects of… Continued

Time Tweaking Teens

July 16th, 2001 by

Time Inc. also is enhancing its teen offerings with what spokespeople call a “soft redesign” of popular People spinoff, Teen People. The refined design includes an expanded Now section with more celebrity movie reviews and… Continued