Subscription Content

Industry Standard, the voice behind the Web economy, finally succumbed to the economic slump that has snuffed out many of the companies it covered. Most Standard reporters will lose their jobs; a skeletal crew will… Continued

Next week, PR NEWS celebrates the Labor Day holiday with a skip issue. Watch for your next issue of PR NEWS on September 10, and keep an eye out for the special September 17 issue,… Continued

Gary Condit launches a media blitz with a letter to his constituents, blaming the press for turning Chandra Levy’s disappearance into a scandal. At press time, Connie Chung was scheduled to interview Condit on “Primetime… Continued

At what point in an industry’s maturity does its reputation become cemented — rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio- engineered drugs, vaccines and diagnostics… Continued

Looking for fresh marcom ideas … for a fraction of the cost of a consultant? The tenth annual Goizueta Marketing Strategy Competition, held by Emory University’s business school, offers corporations a chance to work with… Continued

A recent report from the Institute for Public Innovation takes an in-depth look at the impact of direct-to-consumer advertising on the pharmaceutical industry. The report cites FDA statistics that reveal while government officials and physicians… Continued

Need to justify your healthcare PR campaign’s price tag to senior management? Watch for a report due out this fall from the Society for Healthcare Strategy and Market Development on marcom and advertising expenditures at… Continued

Last June, a volunteer participant in a federally funded experiment at Johns Hopkins Asthma and Allergy Center died after inhaling a chemical administered as part of the study. PR NEWS spoke with Hopkins’ Elaine Freeman,… Continued

Recently, in a six-hour span, I read a newspaper article about cholesterol, saw commercials on heartburn and allergy relief, was encouraged to get my vision checked at the mall, and heard about a sleep medication… Continued

In 1999, the American Association of Orthopedic Surgeons’ newly created PR department conducted baseline research to uncover top misconceptions about orthopedic surgeons – and, thereby, identify its top communications goals. The research showed that while… Continued