Inc. editors unveil a “dramatic and daring” redesign in the September issue. New editorial features include: Incubator, a front-of-book section devoted to new technologies, products and business models; The Whole New Business Catalogue, a management… Continued
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Back in Business
August 27th, 2001 by PRNEWSAnother intrepid technology title is clawing its way back into the market. AlleyCat News, which last appeared in March after financial faltering on the part of publisher AlleyCat Information Sciences, is publishing an 88-page issue… Continued
Front End Planning for Successful Nonprofit Partnerships
August 27th, 2001 by PRNEWSThe healthcare industry offers corporations a wealth of opportunity for valuable nonprofit partnerships — if a pharmaceutical company manufactures a treatment, odds are there’s an association or nonprofit focusing on the disease. But nonprofit organizations… Continued
Optimizing Hard Times
August 27th, 2001 by PRNEWSIf the economic bust could crush the likes of Industry Standard, what could it do to a startup technology pub? CMP Media’s InformationWeek isn’t letting such deflating thoughts get in the way of its latest… Continued
Falling on Hard Times
August 27th, 2001 by PRNEWSIndustry Standard, the voice behind the Web economy, finally succumbed to the economic slump that has snuffed out many of the companies it covered. Most Standard reporters will lose their jobs; a skeletal crew will… Continued
Editor’s Note
August 27th, 2001 by PRNEWSNext week, PR NEWS celebrates the Labor Day holiday with a skip issue. Watch for your next issue of PR NEWS on September 10, and keep an eye out for the special September 17 issue,… Continued
This Just In…
August 27th, 2001 by PRNEWSGary Condit launches a media blitz with a letter to his constituents, blaming the press for turning Chandra Levy’s disappearance into a scandal. At press time, Connie Chung was scheduled to interview Condit on “Primetime… Continued
Biotech: Hot for Counselors Who Can Take the Heat
August 27th, 2001 by PRNEWSAt what point in an industry’s maturity does its reputation become cemented — rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio- engineered drugs, vaccines and diagnostics… Continued
Back to School
August 27th, 2001 by PRNEWSLooking for fresh marcom ideas … for a fraction of the cost of a consultant? The tenth annual Goizueta Marketing Strategy Competition, held by Emory University’s business school, offers corporations a chance to work with… Continued
Consumers on DTC
August 27th, 2001 by PRNEWSA recent report from the Institute for Public Innovation takes an in-depth look at the impact of direct-to-consumer advertising on the pharmaceutical industry. The report cites FDA statistics that reveal while government officials and physicians… Continued