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Fresh Inc

September 10th, 2001 by

Inc. editors unveil a “dramatic and daring” redesign in the September issue. New editorial features include: Incubator, a front-of-book section devoted to new technologies, products and business models; The Whole New Business Catalogue, a management… Continued

Back in Business

August 27th, 2001 by

Another intrepid technology title is clawing its way back into the market. AlleyCat News, which last appeared in March after financial faltering on the part of publisher AlleyCat Information Sciences, is publishing an 88-page issue… Continued

Front End Planning for Successful Nonprofit Partnerships

August 27th, 2001 by

The healthcare industry offers corporations a wealth of opportunity for valuable nonprofit partnerships — if a pharmaceutical company manufactures a treatment, odds are there’s an association or nonprofit focusing on the disease. But nonprofit organizations… Continued

Optimizing Hard Times

August 27th, 2001 by

If the economic bust could crush the likes of Industry Standard, what could it do to a startup technology pub? CMP Media’s InformationWeek isn’t letting such deflating thoughts get in the way of its latest… Continued

Falling on Hard Times

August 27th, 2001 by

Industry Standard, the voice behind the Web economy, finally succumbed to the economic slump that has snuffed out many of the companies it covered. Most Standard reporters will lose their jobs; a skeletal crew will… Continued

Editor’s Note

August 27th, 2001 by

Next week, PR NEWS celebrates the Labor Day holiday with a skip issue. Watch for your next issue of PR NEWS on September 10, and keep an eye out for the special September 17 issue,… Continued

This Just In…

August 27th, 2001 by

Gary Condit launches a media blitz with a letter to his constituents, blaming the press for turning Chandra Levy’s disappearance into a scandal. At press time, Connie Chung was scheduled to interview Condit on “Primetime… Continued

Biotech: Hot for Counselors Who Can Take the Heat

August 27th, 2001 by

At what point in an industry’s maturity does its reputation become cemented — rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio- engineered drugs, vaccines and diagnostics… Continued

Back to School

August 27th, 2001 by

Looking for fresh marcom ideas … for a fraction of the cost of a consultant? The tenth annual Goizueta Marketing Strategy Competition, held by Emory University’s business school, offers corporations a chance to work with… Continued

Consumers on DTC

August 27th, 2001 by

A recent report from the Institute for Public Innovation takes an in-depth look at the impact of direct-to-consumer advertising on the pharmaceutical industry. The report cites FDA statistics that reveal while government officials and physicians… Continued