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Bruce Jeffries-Fox, EVP with InsightFarm, offers PR NEWS readers an exclusive look at specific, practical ways to increase effectiveness in measuring communications campaigns. Bjeffriesfox@insightfarm.com. Increasingly, PR people are being asked to demonstrate their effectiveness. A… Continued

Sabrina Horn, president of The Horn Group, offers PR NEWS readers exclusive advice on how to drive sales with PR — and simultaneously drive PR’s value to your organization. A tough sales environment just got… Continued

Ready to send your latest pitch to the networks? Stop and think before you dial Dan Rather or Katie Couric. More than half of Americans who are more interested in the news post-Sept.11 say their… Continued

The Wall Street Journal will get a makeover early in 2002, according to Dow Jones. The venerable paper will add color to the front page, in addition to a new section, “Personal Journal.” The section,… Continued

Is your corporate Web site communicating to consumers as it should? According to a new study from Burson-Marsteller and RoperASW, e-fluentials use company sites more than any other online tool to make decisions about companies… Continued

The top executives at United Airlines, Ford Motors, British Telecom and Palm all resigned this fall, and it isn’t over yet. The average tenure of the corporate CEO has dropped steadily in recent years, and… Continued

No one could have foreseen the tragedy of Sept. 11, 2001, when we asked industry leaders and PR NEWS Advisors to peer into their crystal balls at this time last year. This year, our experts’… Continued

The way to a gastroenterological patient’s heart is most definitely through his stomach. That’s what Manning, Selvage & Lee/Chicago discovered when it partnered with the American Gastroenterological Association to create a groundbreaking consumer outreach program… Continued

PBI Media, LLC 1201 Seven Locks Rd Suite 300 Potomac, MD, 20854 301/354-2000 301/762-4196 http://www.aviationtoday.com In the weeks following Sept. 11, the newsletter formerly known as World Airport Week (a PR NEWS sister publication) made… Continued

National News: Lisa Simpson’s title at InStyle changes from senior correspondent to senior associate editor. She covers books, interviews celebrities and works on international issues. Phone 310/268-7200 … Tara McKelvey joins Marie Claire as senior… Continued